|Problem/ Opportunity||To conduct a youth carnival with a special focus on health and HIV awareness.|
|Key Insight||Youth are the future of the world and to achieve a significant victory against an evil, it is essential to involve the youth of today.|
|Creative Idea/ Strategy||Ilavattam – a youth carnival with a focus on health and HIV awareness, possibly the first of its kind in the country.|
|Execution||Over 150,000 youth, male and female, from various colleges across Tamil Nadu were invited for a large carnival titled Ilavattam that was held across two days at the Nehru Indoor and Outdoor stadium.
The entire programme, starting from its name and concept, was handled by the agency.
|Result||Ilavattam has been touted as one of the world’s largest youth carnivals focusing on health and HIV awareness.
The event not only met with a tremendous response from the participating youth and their colleges, but it was also widely publicized in media and was well received across the state.