There are times when conventional media and mainstream advertising do not help clients achieve their objective. Besides taking away a huge chunk of the allotted budgets, they may also fail to reach the consumers who aren’t connected through popular media vehicles like newspapers or television. That’s the reason why BTL (Below The Line) ideas work in such cases.
At Sreshta, we make sure that we think an idea through in terms of its reach and effectiveness. That’s the reason why we believe in having our own in-house events department that can take a campaign across to different locations and offer a ‘live’ experience of the brand and communication. In other words, our events department ensures that regardless of the location and the audience, they would successfully execute work that works for our clients
Sreshta’s event management team has successfully handled diverse events and PR activities, ranging from exhibitions and special field promotions to road shows, malls activities, dealer meets, press meets and brand launch functions.