Every day at work brings with it a new challenge and the key to tackle it is to go to the root of the challenge, understand it, do intensive background research on the topic and draw from it to create effective communication.

This methodology has held us in good stead, time after time, across clients and across varied industries. It has provided us with crucial insights about the market, the target audience and the consumers’ behavior, all of which have translated into work that works for the client.

Some of the categories we work in, like healthcare and the public sector, are information-led and it requires a keen understanding of the subject before we can commence work. Likewise, sub-categories like textiles and jewellery in retail have also benefitted by this approach as we have helped clients create brands in spaces where only generic products had been sold for decades before.