|CLIENT||NBT (National Book Trust)|
|CAMPAIGN||World Book Fair|
|Problem/ Opportunity||To promote the habit of reading books
To arouse interest in the printed word, and to make people explore the exciting world of books
|Key Insight||Books are second only to travel when it comes to helping people explore different lands, cultures and situations.|
|Creative Idea/ Strategy||There are seven wonders in this world. Here’s the eighth.|
|Execution||Wonders of the world (especially Indian) were created at the venue using books.
Cutout images (to give a 3D effect) of the India Gate and Qutub Minar formed with stacks of books grabbed the attention of the onlookers at the venue.
|Result||An overwhelming response both in terms of footfalls and sales.|