CLIENT NBT (National Book Trust)
CAMPAIGN World Book Fair
Problem/ Opportunity To promote the habit of reading books

To arouse interest in the printed word, and to make people explore the exciting world of books

Key Insight Books are second only to travel when it comes to helping people explore different lands, cultures and situations.
Creative Idea/ Strategy There are seven wonders in this world. Here’s the eighth.
Execution Wonders of the world (especially Indian) were created at the venue using books.

Cutout images (to give a 3D effect) of the India Gate and Qutub Minar formed with stacks of books grabbed the attention of the onlookers at the venue.

Result  An overwhelming response both in terms of footfalls and sales.