“G”odhavari Maha pushkaram

Godhavari Maha Pushkaram

CLIENT Andhra Pradesh Government
CAMPAIGN Godavari Maha Pushkaram
Problem/ Opportunity To promote Godavari Maha Pushkaram as a global event that celebrates the heritage of Andhra Pradesh and reach out to millions of devotees from across the world.
Key Insight Devotion and spirituality cut across borders – geographical and otherwise – and help unite people.
Creative Idea/ Strategy ‘A dip in the holy waters – an experience of a lifetime’
Execution A communication package was created, starting with the logo which was personally chosen by the Chief Minister, Sri N Chandrababu Naidu, from amongst numerous entries. Subsequently, poster campaigns were executed, to announce the festival across the country, and to list out safety, health and hygiene related messages to the visitors in order to ensure a trouble-free experience for all those who had thronged the state.
Result The 2015 Pushkaram attracted over seven crore devotees and pilgrims from the world over.