“B”ridge Event – World Bridge Federation


CLIENT World Bridge Federation (WBF)
CAMPAIGN World Bridge Championship
Problem/ Opportunity India was hosting the World Bridge Championship for the first time – ever.
Key Insight Many participants, delegates and teams were going to have their first taste of India when they arrived for the World Bridge Championship.
Creative Idea/ Strategy “Feel at home” – the idea was to make the visitors comfortable in a new country and give them a taste of Indian hospitality.
Execution Starting from the logo unit of the World Bridge Championship, down to the entertainment events, souvenirs and the final closing ceremony, every element of communication was carefully created around the thought of ‘fee at home’. This included the Championships logo, collaterals for sponsorships,  PR, digital media campaign, outdoor campaign, mass media campaign, venue branding, souvenir and other collaterals, and complete packages for the opening and closing ceremony.
Result With 66 teams, 660 participants, 100 officials, 150 delegates and several bridge fans from the world over, the entire communication package has given the World Bridge Championship extensive coverage and has raised excitement levels amongst the Bridge community.